THE ARCHITECT. MR. INSTANT.

John Baer has spent five decades creating across advertising, marketing, music, film, television, and sports.

Songwriter. Producer. Writer. Director. Coach. Inventor. Marketer.

But a résumé doesn't really explain how Baer works.

He sees connections. A person becomes a story. The story becomes a concept. The concept becomes an image. The image gets a soundtrack. Music changes the emotion. And separate assets become something more valuable together than they were alone.

In one afternoon, Baer created four completely different Story Scrolls for four completely different people — each with its own concept, movie poster, original song, copy, and personality.

HUNGER.FIRESTOPPER.STRONG.CLOAK AND DAGGER.

Four people. Four stories. Four original experiences.

Created by one person.

Fast.

THE ARCHITECT sees what it can become.MR. INSTANT makes it happen.