Everyone has a story to tell.
GBS finds the story and determines the best way to tell it. Is it a documentary, a feature film, a series, a branded story or something entirely different? We find the hooks, identify the audience and build from there.
Your story + a professionally developed script = a stronger story. Your story + original music = a story told with greater emotional and commercial value. Original music + a named artist = a new audience, greater visibility and increased value for both the music and the story. Your story + compelling visual content = more ways to reach and engage an audience. Your story + Story Scroll = a direct way to put the experience into the hands of investors, partners, sponsors, customers and audiences. Your story + the right brand = increased credibility, marketing reach, potential financing and access to another audience. Your story + a training application through Skill Accelerants = a new product, another revenue opportunity and another audience.
And the value compounds. The artist increases the value of the music. The music increases the value of the film. The film increases the visibility of the artist. The audience increases the value to a brand. The brand increases the reach of the story. The training product creates another market. Each new audience creates opportunities for every other asset.
We apply the same methodology to products, brands, companies, messages and ideas. We identify what you have, determine what it can become, then apply the GBS assets, skills, relationships and experience that can make it more valuable.
Assets enhancing assets. That's Gemini Bear Systems.
Story Scrolls
When you're holding the winning hand, everybody at the table knows...
Multimedia messages that open instantly on any phone — no app, no friction.
Open Your Story ScrollClick a card to see the scroll
Project X
The brief.
In 2001, we were asked to help Pepsi reach a young audience.
We didn't recommend another media buy. We built a media system.
Pepsi became the sole advertiser and named owner of Project X. Tribune Broadcasting's WB provided the television platform, positioned immediately after MADtv. Viacom's Infinity Broadcasting brought leading personalities from its top alternative rock and hip-hop radio stations — and we turned those radio personalities into television hosts.
The system.
Then we connected the pieces.
The DJs promoted their television show on their radio stations. The WB promoted the show on television. Record labels wanted their artists on the show. Major artists came to play their newest videos, perform, give interviews and reach an audience already connected to them through radio.
And Pepsi wasn't stuck into the program as an interruption. An artist could come offstage, sit down for an interview and grab a Pepsi because he was actually thirsty. The product belonged in the experience.
The Result
Value for everyone.
Every participant received something of value.
Pepsi got culture and audience. The WB got programming and promotion. Infinity got another platform for its personalities and stations. Labels got exposure for their artists. Artists got television, radio and promotion. Audiences got music and access they actually wanted.
The proof.
And every one of those assets made the other assets more valuable.
It worked. Project X — and the Pepsi Soundlab that followed — reached #1 in their respective time slots. The model generated more than four times the traditional media value from the same investment and was recognized by MediaWeek and Adweek for its innovative cross-media approach.
We weren't buying attention. We were creating an environment in which everybody had a reason to participate.
The foundation.
That idea became the foundational cornerstone of Gemini Bear Systems.
Today the assets may be films, music, technology, Story Scrolls, sports properties, brands or intellectual property. The thinking hasn't changed.
Create something of value. Connect it to other things of value. Make the whole worth more than the individual pieces.
Project X was the proof. Gemini Bear Systems is the evolution.
Accelerants
Skill accelerants.
Tools designed to accelerate learning and performance.
Built from decades of coaching, observation and problem solving, our Skill Accelerants help people understand faster, develop skills more efficiently and turn instruction into performance.
Learn faster. Perform better.
Trust accelerant.
Trust normally takes time.
Trust Accelerant uses story, proof, personality and experience to help people understand who they’re dealing with — faster.
Because before people buy an idea, a product, a company or a person, they have to believe.
Music
Song catalog.
A growing catalog of original songs and compositions created across decades of writing and production.
Songs have lives of their own. They can stand alone or become part of films, brands, campaigns and other GBS properties.
Original Story Scroll soundtracks.
Original music composed specifically for the story being told.
Not stock music.
Not a jingle.
A score created for the message, the emotion and the experience.
Because sometimes people should feel what you have to say before they ever read a word.
Experience